The target group that I have access to are teenagers, especially 16 to 19 years old due to the fact that I attend sixth form. This is useful as I can use this age group as my target audience to help conduct relevant and constructive research for my magazine. As they are the suitable age range for a reader of my magazine it will be helpful and even interesting to see what people have to say about music magazine out there. Even though I have access to 11 to 19 year old, I will only focus on 15+ as I feel like any younger and aspects of my music magazine will have to change and I believe my age range is better when I begin my audience.
When it comes to conducting my research I will conduct the research to help me gain better understanding and knowledge of my target audience's likes and dislikes when it comes to their favourite genre of music. This will be done in the form of a focus group of around 2 to 4 people so I can listen to each individual's opinion and asks as many questions. Other methods of research that I will be carrying out is asking people what magazine covers they like more, what name suits the magazine better and shot preferences. I will document all of my results/feedback onto my blog. With qualitative data you get a more in depth, detailed answer that you cannot get when using quantitative data as I will be asking more open questions.
I will also conduct numerical research with statistics that will help me understand what suit my target audience and music magazine more. This will be useful as I can easily see the information collected instead of having to read it. This consists of bar charts, tally tables and frequency diagrams. I think the idea of having both type of data as a bit of variation in my work.
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